Welcome Sequences
Welcome Sequences
from €153,40
The first 3-7 emails a new subscriber or customer receives. These set the tone for the entire relationship, so they need to be good.
The first 3-7 emails a new subscriber or customer receives. These set the tone for the entire relationship, so they need to be good.
Welcome emails have an average open rate of about 50%. That is double the rate of regular campaigns. If you are going to invest in designing any email well, start here. The welcome sequence is when people are most interested in you and most likely to engage.
Email 1 (immediately): Thank them, deliver what was promised, set expectations. Email 2 (day 2): Introduce your brand story or key product. Email 3 (day 4): Social proof, customer stories, reviews. Email 4 (day 7): Special offer or next step. Each email gets its own template variation but they all feel like they belong together.
SaaS welcome sequences are different from e-commerce ones. SaaS needs to guide users toward their first success with the product. E-commerce needs to encourage the first purchase. We design both but we ask a lot of questions about your business before recommending a structure.
Online · Algeciras